User Tested by Janelle Estes & Andy Macmillan

Author:Janelle Estes & Andy Macmillan [Estes, Janelle & Macmillan, Andy]
Language: eng
Format: epub
ISBN: 9781119844723
Publisher: Wiley
Published: 2022-01-31T00:00:00+00:00

Bottom line: Show your ideas to people, observe them, and gather their input before moving into true development.

No matter how well you think you know your users at this point, testing your concepts with them is still crucial. Your team will be too close to the project to be objective. Fresh eyes and perspectives from real or potential customers are essential to ensure you keep them at the center of your process.

Case study: Notre Dame IDEA Center Notre Dame's IDEA Center shepherds the university community's best business ideas to the marketplace. Standing for Innovation, De‐Risking, and Enterprise Acceleration, the IDEA Center works with faculty, students, communities, and alumni entrepreneurs on their commercially viable, early‐stage product ideas and innovations.

But testing market viability with early stage companies can sometimes include very technical or niche concepts. Whether teams are working on spices made with vitamins, an at‐home breast cancer diagnostics solution, or an apparel brand, all IDEA Center startups need to go through a rigorous market assessment.

As an idea, innovation, or startup moves forward, the team begins working with Ben Hoggan, the center's Director of De‐Risking. The teams conduct a mix of interviews and user tests as they attempt to answer four questions:

Does the product or service idea work?

What is the problem they are solving?

Does anyone want to buy it, and who?

And are they going to love using it?

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.